Four Ways To Outshine the Competition In the Subscription Home Delivery Businesses
Home delivery is one area of the economy that’s currently booming. In fact, eCommerce giant Amazon recently posted that their online grocery sales tripled year over year. So, if you’re in the business of locally-grown produce, dairy, meal kits, or pretty much any consumer product, you now have the opportunity to actually expand your customer base and set yourself up for growth — for today and the future.
In that spirit, as you look to pivot to home delivery or expand the products you offer or your delivery radius, there is no better time to evaluate your level of service, how you can differentiate yourself from any competitors, and become more efficient. Here are four ways — all areas that Delivery Biz Pro specializes in — to help you do just that.
1. Know Your Customers
Most businesses keep track of customer information, but how many of them use it to know and understand them? In order to provide the best experience and maintain customer loyalty, you have to find a system that will allow you to track as many details as possible and let you review and evaluate that information in order to get a better understanding of their wants and needs.
Tracking things like subscription startup dates, order history, and special requests allow you to create a profile for each customer so you can create personalized offers and up-sell suggestions. From a business perspective, enhanced order tracking also gives you the information you need to better forecast inventory and identify potential growth opportunities for new items or product categories.
2. Communicate Before, During, And After Delivery
We’re in the age where people have multiple methods for communicating right at their fingertips. They have a phone, access to email and social media, instant messaging, and more. All of this means they are receiving a constant stream of communication throughout the day. People have come to expect that there will be ongoing interactions with the places they do business with — from the time they place their order, through delivery, and follow-up.
If you aren’t in touch with your customers at every stage of their buying journey, then you’re missing out. Frequent communication builds a relationship, identifies opportunities to improve service, lets your customers know that their business is important to you, and provides opportunities to increase sales.
3. Nurture the Relationship
The most successful businesses are the ones who have nurtured relationships and created a following to establish the brand loyalty that insulates them from the ups and downs, which has been crucial as we endure a recession. Nurturing the relationship means communicating with your customers consistently with information relevant to them and their buying habits. With Delivery Biz Pro, you can send alerts and reminders easily, welcome emails, or even notifications to customers who haven’t ordered recently. Whether you’re reminding them that it might be time to place their weekly order for produce or you’re rewarding them with a coupon for referring your business to a friend, it’s more important than ever before to build a connection with your customers.
Keep in mind that you should also provide convenient ways for your customers to communicate with you as well, with a very clear contact email, phone number, and feedback form on your website. Good communication is a two-way street.
4. Provide Excellent Service
You can do all of the right things to get to know your customers and build their trust, but in the end, it’s all about delivering on your promise. Businesses that falter even one time by showing up late or forgetting to include an item that was ordered can easily be replaced by a competitor. That’s why it’s crucial to make sure you’re doing everything you can to meet and even exceed the high expectations that have been put upon you.
With an all-in-one eCommerce and delivery software like GetSwift’s Delivery Biz Pro, you can enhance the buying experience with the use of our customer management tools that allow orders to be placed, tracked, and edited easily while maintaining communication between you, the customer, and the driver. Not only will you be able to ensure accurate orders every time, but you’ll also be able to achieve another key component of excellent service — on-time delivery. Our smart route management features tell your drivers what needs to be dropped off and gives them turn by turn directions to help them get to their destination. Have a last-minute change? Drivers can modify orders on the road or reposition stops to account for unexpected changes such as a canceled order or a new priority.
Get All the Tools You Need To Grow With Delivery Biz Pro
If you’re looking for the right subscription management software to help your business build customer relationships, streamline operations, and come out on top, GetSwift’s Delivery Biz Pro is here to help. To learn more about the features, contact a member of our team today to schedule a free demonstration.
Photo: Gustavo Fring via Pexels